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If you’re running a skills-based contest, then your contest doesn’t need to be registered, with one exception: Arizona contests. However, before you decide not to register your contest, make sure that you understand the differences between a sweepstakes versus contest.

Here is what you need to know about contest registration.

Sweepstakes vs Contest: What’s the Difference?

Although these terms are often used interchangeably, there is a huge difference between a sweepstakes and contest, legally. A sweepstakes is a game of chance without consideration which means that every entrant has an equal chance of winning and the winners are selected at random.

A contest, also called a…


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Trade-directed sweepstakes do not need to be registered. If you’re planning to run a sweepstakes at an upcoming industry event, such as a trade show, business expo, seminar or conference that is only open to business professionals from your industry, then you do not need to register your sweepstakes.

Not Available to the General Public

A trade show sweepstakes, industry event sweepstakes, business expo sweepstakes or summit sweepstakes is a promotion that is not made available to the general public. Most sweepstakes laws regarding registration are in place to ensure that promotions open to the general public have been vetted by the state.

When a promotion…


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Avoiding legal trouble when running a sweepstakes or contest can be tricky as there are federal, state and even local laws that your promotion must comply with. The key to running a successful sweepstakes promotion is to make sure that you have all of these concerns covered!

Before your sweepstakes launches, make sure to review the following:

Official Rules and Abbreviated Rules

The official rules and abbreviated rules will define the rules of your promotion. Make sure that you have covered everything that is required to run a sweepstakes in every jurisdiction where your promotion will be valid. Make sure to also mention where your…


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Getting your customers’ attention is a challenge and it feels like an even bigger one when you want to increase survey participation. Fortunately, there is an easier way to ensure people take your survey: use a sweepstakes!

To help you get started, here is how to use sweepstakes and prizes to increase survey participation.

Require Survey Participation to Enter Your Sweepstakes

In order to ensure that entrants take your survey, the best way to combine a sweepstakes with a survey is to have them complete the survey first in order to receive an automatic entry into the sweepstakes.

By having entrants take your survey first, they are…


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Three states require sweepstakes registration and bonding in order to run a promotion in those states. If your sweepstakes meets certain criteria, you must register and bond to make your sweepstakes legal in New York, Florida, and Rhode Island.

As a Sweepstakes Company, here is a breakdown of the sweepstakes registration and bonding requirements for each of these states.

New York

New York State requires companies to register a sweepstakes if the prize being given or the pool of all prizes combined away is worth more than $5,000. A surety bond must also be obtained for the amount of the prize value.


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Avoiding legal trouble when running a sweepstakes or contest can be tricky as there are federal, state and even local laws that your sweepstakes must comply with. The key to running a successful sweepstakes promotion is to make sure that you have all of these concerns covered!

Before your sweepstakes launches, make sure to review the following:

Official Rules and Abbreviated Rules

The official rules and abbreviated rules will define the rules of your promotion. Make sure that you have covered everything that is required to run a sweepstakes in every jurisdiction where your promotion will be valid. Make sure to also mention where your…


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What do you need to know to run a sweepstakes in Puerto Rico? Companies that offer sweepstakes in the United States typically exclude residents of Puerto Rico from participating. That is because in the past sweepstakes sponsors had additional requirements that they need to fulfill which differ from mainland USA requirements.

Here is what you should know about Puerto Rico sweepstakes law.

Spanish Language Sweepstakes Rules

Prior to 2009, it was required that any sweepstakes being offered in Puerto Rico must also make their official rules available in Spanish.

However, thanks to the Puerto Rico sweepstakes law changes made in 2009 by the Puerto…


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Does it make sense to allow multiple entries for your sweepstakes? Some sweepstakes only allow one entry per participant while others allow you to obtain as many chances as you like to win.

From our experience as a Sweepstakes Company are the pros and cons of each approach to entries for your sweepstakes.

Pros and Cons of Multiple Entries for Your Sweepstakes

The bad

If you want to give away a big prize, a sweepstakes that allows multiple entries may attract thousands more entries than a sweepstakes that only allows one entry per person. A multiple entry sweepstakes will also attract a lot more ineligible leads.

As a result, the combination…


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As 2020 comes to a close, we’re taking a look back at some of the top sweepstakes for 2020. As a sweepstakes company we generated some amazing results for our clients and made it clear what’s working now for brands when it comes to giveaways.

Here are the top 3 sweepstakes of 2020 and the outstanding results they generated.

Jarritos


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Jarritos Soda, the famous fruit flavored Mexican beverage, is quickly growing its brand presence on social media and in-store through the use of text to win type sweepstakes. Jarritos’s loyal fans on Facebook (2M) and Instagram (115K) responded with overwhelming enthusiasm and engagement at the announcement that they could win 1 of 500 natural trees delivered to their home during the month of November and early December.

The Right Prize

The sweepstakes sponsor, Tipp Distributors, wanted to engage Jarritos’s fans by delivering a little holiday cheer to their homes. As a Consumer packaged goods (CPG) brand, Jarritos’s target audience was the U.S. Hispanic…

Sweeppea

Turn Participants Into Customers.

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