Encouraging your followers to engage with your text to win involves a strategy that is designed to maintain their interest even after the sweeps winners have been selected. If you want to create an active list of subscribers, you need to be proactive.
Here are 4 ways to promote your sweeps winners that will help keep entrants interested in your campaign even if they don’t win.
1. Announce Winner Selection Via Text
Your entrants are all waiting earnestly in anticipation of the end of your text sweepstakes. So you shouldn’t keep them waiting when it comes to letting them know that the winner has been selected.
As soon as the winner is chosen for your sweepstakes, send a text message to announce the selection. You don’t have to include the name of the winner. Instead, simply thank everyone who didn’t win for entering.
2. Offer Consolation Prizes to Second Place “Winners”
As a part of your thanks for entering winner announcement, offer a small discount on your company’s products or services. By following up with consolation prizes for second place “winners,” you’ll prove to your entrants that your sweepstakes is a valid sweepstakes and that it’s possible to win.
Consolation prizes sent via text provide the perfect opportunity to gauge whether entrants are interested in future promotions from your brand. At this stage, you will be able to identify the entrants that are truly fans of your brand versus the people who only entered for a chance to win the prizes.
3. Take As Many Photos of the Winners and Prizes As Possible
If the winner of your text to win has to pick up the prize in person, make sure that you set up a photo op. Take photos of them with the prize so that you can post the photos on social media and your website. Include the photos in your email newsletter for additional exposure.
Even if you plan to mail the prize to the winner or it’s a prize that they can claim online, make sure that taking a photo with the prize and writing a testimonial about their experience with your text sweepstakes are part of the terms and conditions for accepting the prize.
When a winner provides feedback about their experience with your sweeps, it not only boosts the credibility of your promotion but your brand as well.
Also Read: Promote Your Text to Win on Instagram for a Bigger Win
4. Promote Daily Winners on Facebook and Instagram
If you’re running an ongoing sweep, make sure to post daily winners to your Facebook or Instagram page. Post the most recent winner’s name and the prize that they won. Make sure that you provide a link to the sweepstakes entry page and a link to your site so that potential entrants can see the current prizes that are available.
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