Happy 420! Do you know what just one successful cannabis sweepstakes can get you? To start with, it can help you tap into what your customers think about your brand. Even better, it can bring in lots of sales!

To help you get started, here is what you should know about creating and running a cannabis sweepstakes.

Why Should You Run a Cannabis Sweepstakes?

A cannabis sweepstakes can help you grow your audience and drive a host of actions that can help you achieve virtually any goal, especially sales. …


Do you know how to run a successful text to win sweepstakes? Are you thinking of launching a text to win sweepstakes but you aren’t quite sure how to do it?

Whether you’ve just launched a new product or you want to promote an established brand, you need a strategy in order to run a successful text to win sweepstakes. Here’s what you need to know to get started.


Are you running a sweepstakes to build your email list? If you’re wondering how to do a sweepstakes for email signups the right way, the best place to start is with detailed planning to ensure that your sweepstakes targets buyers, and not sweepers.

Here are a few tips to help you get started with using a sweepstakes or contest to build your customer email list.

Let Entrants Know They Will Be Subscribing Via Your Official Rules

In your sweepstakes official rules, you are required by law to explain exactly how you plan to use the personal information that you collect on entry. As a result, you should make sure to let…


Considering a text to win? See how a text (SMS) marketing sweepstakes works with our illustrated story.

Nathan wants to build excitement for his kick-ass product

It’s awesome. And he wants to get new customers excited about it too. If he can do it while boosting sales, even better. That’s his goal, but how does he get there?


Running a sweepstakes is exciting and a great way to engage customers and boost sales. However, there are a lot of steps required to run a sweepstakes so it’s in your best interest to carefully plan your promotion and choose the right sweepstakes administration company.

Here is how to prepare to start the search for sweepstakes management services.

1. Plan Ahead

A general rule to follow when planning a sweepstakes promotion for a holiday is to plan three months ahead of the holiday. By planning well in advance, you can ensure that you have covered all of the legal requirements for a sweepstakes.


Most people know that brands run sweepstakes to make money from them. Sweepstakes aren’t only a way to engage the brand’s audience, but a way to bring in more business. Yet one of the most common questions we get is how do brands make money from sweepstakes?

If you’re curious about how to monetize sweepstakes, here are the popular ways that brands use sweepstakes to increase their bottom lines.

How Many Sweepstakes Entrants Do You Need to Make Money?

If you’re advertising your sweepstakes to an existing customer base, the short answer is “not as many as you think.”

The long answer depends on several factors including:

  • What industry you…

You already know that running a sweepstakes is one of the best ways to get leads and sales. However, in order to launch a sweepstakes, you need sweepstakes management.

You can’t just launch a sweepstakes without the necessary official rules, and registration and bonding (where required by law). Instead, some planning and setup is needed. Sweepstakes management bridges the gap between the sweepstakes sponsor (company) and sweepstakes entrants (participants).

There are two main types of sweepstakes administration: full administration and self-service. Here is what you need to know in order to decide whether to choose full administration or self service.

Full Administration vs Self Service: What’s the Difference?


A non-profit sweepstakes is a sweepstakes in which the winner selects a charity to give the sweepstakes prize to. However, there are specific rules that you need to follow in order to ensure that your promotion is considered as a legal sweepstakes and not an illegal lottery or raffle.

Here is what you should know about using a donation as a sweepstakes prize.

List All Eligible Charities in Your Sweepstakes Official Rules

Prior to the start of your non-profit sweepstakes, you are required to list all of the eligible charities in your sweepstakes rules that you would be willing to donate the sweepstakes prize to. …


Whether you do it yourself or with our help, the Sweeppea platform offers the tools you need for campaign success.

Sweeppea’s Full-Service plan is a customized program that provides end-to-end sweepstakes management. It’s a bring-on-the-experts plan where our experienced pros design and execute your sweepstakes.

Sweepstakes Management Services

Setup & Execution Advice

We’ll provide advice during the conceptual development phase, set up your Sweeppea platform account, create Official Rules for your sweepstakes, provide text for your ads and review all ad materials to ensure legal compliance. Our sweepstakes management team works with leading promotional marketing lawyers to ensure legal compliance for sweepstakes in your industry. …


To enter a Canadian sweepstakes, the entrants must complete a skill testing question in order to prove eligibility to enter and potentially win a prize. This requirement is part of Canadian Sweepstakes law and applies to all Canada sweepstakes promotions.

Here is what you need to know about sweepstakes skill testing questions in Canada to help you ensure that your Canada sweepstakes is legal.

What Is a Skill Testing Question in Canada Sweepstakes?

A skill testing question refers to a mathematical skill testing question that appears on the entry form of every Canada sweepstakes. …

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