Struggling to choose the right sweepstakes prize for your audience? You’re not alone. In today’s digital age, there are endless options, from traditional giveaways to digital rewards. How do you know what will motivate and engage your audience the most? In this article, we’ll guide you through the process of…

Looking for ways to increase engagement with your brand? Sweepstakes are a great option! Everybody loves to win. In this article, we’ll share seven strategies to increase brand awareness, generate new leads, or strengthen your relationship with current customers. …

Sports sweepstakes offer fans a chance to win prizes related to their favorite teams and sports. In this article, you’ll learn how to leverage sports sweepstakes to grow your brand. They offer a unique opportunity for sports teams and businesses to create a connection with their fans and consumers. Participating…

Can you require sweepstakes winners to be present during the sweepstakes draw? Let’s dive into it. So, can you require the winner to be present when you draw the winners on your sweepstakes? The answer is NO. The winner nor the participants cannot spend time or money (consideration) to participate…

Depending on the country you’re running the international sweepstakes in, you will have to adjust your Official Rules and process. For example, in Mexico, a government authority must witness the delivery of any prize worth more than $5,000. In Italy, a local government official must hand-select the sweepstakes winners. Those…

One of the most important aspects of sweepstakes official rules is having specific promotion start and end dates written on them. Awarding prizes based on thresholds is not allowed under federal law. For sweepstakes to comply with the law, a sponsor cannot say, “We’ll award the car once we reach…

An online sweepstakes website can be effective in increasing brand awareness. This article will discuss the steps to boost your website’s visitor counts. If you’re looking for more website traffic, consider using online sweepstakes as a top of the funnel marketing tool. …

Gift cards as a Prize The first and most important question you should ask for your next digital CPG promotion should be “What will my target audience be most incentivized by?” …

Sweepstakes prize insurance can be a part of any prize giveaway. It protects both the prize and the sponsor in case something goes wrong. This article will discuss the benefits of prize insurance and why you need it for your next sweepstakes! Prize insurance, also known as hole-in-one insurance or…