Depending on the country you’re running the international sweepstakes in, you will have to adjust your Official Rules and process. For example, in Mexico, a government authority must witness the delivery of any prize worth more than $5,000. In Italy, a local government official must hand-select the sweepstakes winners. Those…

One of the most important aspects of sweepstakes official rules is having specific promotion start and end dates written on them. Awarding prizes based on thresholds is not allowed under federal law. For sweepstakes to comply with the law, a sponsor cannot say, “We’ll award the car once we reach…

An online sweepstakes website can be effective in increasing brand awareness. This article will discuss the steps to boost your website’s visitor counts. If you’re looking for more website traffic, consider using online sweepstakes as a top of the funnel marketing tool. …

Gift cards as a Prize The first and most important question you should ask for your next digital CPG promotion should be “What will my target audience be most incentivized by?” …

Sweepstakes prize insurance can be a part of any prize giveaway. It protects both the prize and the sponsor in case something goes wrong. This article will discuss the benefits of prize insurance and why you need it for your next sweepstakes! Prize insurance, also known as hole-in-one insurance or…

It’s no secret that giving away prizes increases excitement and engagement for digital promotions. What goes into creating an effective prize strategy? And once you’ve picked the perfect prizes, how do you ensure they’re delivered to your winners? In this article, we’ll explore the latest trends in prize strategy and…

What are the money images? What is its significance of it in promotion? In this article, you’ll learn tips on using cash images in advertising and its regulations. When advertising sweepstakes that have cash prizes, displaying the amount with currency images always motivates potential entrants! But can we use images…

There are two main types: charity raffles and charity sweepstakes when it comes to giveaways. Both have their pros and cons, the decision will ultimately rely on which one aligns best with your charity goals. Charity Raffle

Now that the world is beginning to get back to normal, companies are considering prizes to offer for their next sweepstakes or contest. But which will be the most attractive prizes? And how will they be delivered? In this article, we’ll take a look at some of the most popular…