Asking Extra Questions on Your Sweepstakes Entry Form: Good or Bad?
Here at Sweeppea, many of our clients use a web entry form alongside the text sweepstakes entry form to be able to collect more information.
Although a web entry form is necessary in order to provide an Alternative Method of Entry (AMOE), it also serves another purpose: allowing companies to qualify sweepstakes leads.
If you’re trying to decide if asking extra questions on your sweepstakes web entry form is a good idea, here is what you should know.
Complicated Entry Forms May Lead to Fewer Signups
Research has shown complicated entry forms result in fewer signups. Users simply don’t want to give away more personal information than they absolutely have to in order to enter a sweepstakes. Furthermore, they don’t want to spend a ton of time on the process either.
However, one or two extra questions won’t be a deal breaker for entrants unless you ask them something that is too personal or inappropriate for the start of your relationship with them.
Use Additional Entry Form Questions to Segment Users
While additional questions could deter users from entering your sweepstakes if done incorrectly, a few non-intrusive questions could actually be very beneficial to your campaign.
Most recently, Oyster Bay Wines wanted to collect data on where people bought or saw their product.
They added additional questions to their sweepstakes entry form to find about how entrants learned about the text to win promotion, as well as, whether they had purchased the company’s products before.
These questions were useful for weeding out potential customers from existing customers and sweepers. They also helped the company to start segmenting users for future marketing promotions.
Also Read: Are Sweepers Good or Bad for Your Text Sweepstakes?
Generate Leads From Entry Form Questions
Entry form questions can also be used to generate leads for your business. This method is extremely common in the real estate industry. Real estate firms use text to win campaigns to generate home buyer and home seller leads.
Ron Howard & Associates of RE/MAX Preferred used this strategy when the firm ran a text to win to generate pre-qualified leads for their sales team.
Hundreds of participants entered the company’s sweepstakes in order to win concert tickets. In this case, the company added extra questions to the sweepstakes entry form in order to attract concert fans and pre-qualify them for their interest in buying or selling real estate.
Also Read: Realtor Ron Howard Uses Sweeppea’s Text to Win Sweepstakes to Gain Leads
The bottom line? When it comes to adding extra questions on your sweepstakes entry form and getting results, keep things as simple as possible and don’t overdo it.
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