Case Study: How to Run Contests or Sweepstakes for CPG

Benefits of Running Sweepstakes for CPG

Build Awareness

Data Collection

Nurture Your Leads & Create Loyalty

Process of Running Sweepstakes for CPG

Sweeppea Can Help You Run Sweepstakes for CPG

Successful Sweepstakes for CPG: Verano Magico for Coca-Cola Puerto Rico

Entry Methods

  • WEBSITE ENTRY: By visiting the Website, Entrants will be instructed to complete and submit the Sweepstakes entry form. Each completed and valid entry form will generate one (1) Sweepstakes entry during the Sweepstakes Period. After completing and submitting the Sweepstakes entry form, the entrant will automatically be taken to the “Spin the Wheel” Website, where the Entrant will be provided the opportunity to play (“Game Play”).
  • QR CODE ENTRY: Using a mobile phone capable of scanning QR codes, scan the QR Code offered in the sweepstakes-related promotional materials, available through participating businesses, to receive a link to the website instantly. The participant fill out and submit the sweepstakes entry form to enter. The entrant will be led to the virtual “Spin the Wheel” website (game) automatically after completing and submitting the sweepstakes entry form.

Entry Period

  • Employees or agents of Coca-Cola Puerto Rico Bottlers, The Coca-Cola Company, Standout Graphix, Momares, LLC., and their respective parent companies, affiliates, divisions, or independent contractors
  • Suppliers, distributors, or retailers of Sponsor’s products
  • Individuals engaged in the development of, the production, or distribution of materials for this Sweepstakes

Winner and Prizes

Verano Mágico Promotional Examples

QR Code Examples from Caribbean Cinema’s Promotional Video

Example of Abbreviated Rules in the Sweepstakes Promotional Video

Firehouse Subs Verano Mágico Facebook Promotion

CPG Sweepstakes Promotional Material examples from Firehouse Subs

Results

Conclusion

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Sweeppea

Sweeppea

Turn Participants Into Customers.