Case Study: How to Run Contests or Sweepstakes for Nonprofits with Freedom Tremor

Is Running a Sweepstakes Right for My Nonprofit?

  1. Do we have the resources to run sweepstakes? Running sweepstakes takes time and effort, so you’ll need to make sure you have the staff or volunteers to manage it.
  2. What are our goals? Sweepstakes can be a great way to raise awareness and fundraise for your nonprofit, but they’re not going to solve all your marketing problems. Make sure you have realistic KPIs for your promotion.
  3. What can we offer? The prize is one of the most important parts of any sweepstakes, so you’ll need to make sure you have something that will appeal to your target audience. It doesn’t have to be expensive, but it should be something that people would want to win.
  4. What are the rules? Sweepstakes are regulated by state and federal laws, so you’ll need to make sure you’re familiar with the requirements before you start planning.

Benefits of Running a Sweepstakes for Nonprofits

Attract Donations

Viral Sharing

Reach New Local and National Donors

How to Run Sweepstakes for Nonprofit?

Pick a Prize

  • What is our budget? The prize doesn’t have to be expensive, but it should be worth the entry fee.
  • What will appeal to our target audience? Think about what your supporters would like to win.
  • What can we get for free? You may be able to get prizes donated from businesses or individuals.

Plan the Logistics

  • When will the sweepstakes start and end?
  • How will people enter? Will they need to purchase something, donate or can they enter for free?
  • What are the rules? Be sure to include information about eligibility, entry requirements, and how to claim the prize.
  • How will you promote the sweepstakes? You’ll need to create a marketing strategy to support your promotion.

Promote Your Sweepstakes

  • Create a landing page on your website
  • Write a blog post or article about the sweepstakes
  • Send an email to your supporters
  • Post about it on social media
  • Run ads in local newspapers or online

Drawing the Winner

Sweeppea Can Help You Run Sweepstakes for Nonprofits

Develop Sweepstakes From Concept to Reality

Official Sweepstakes Rules and Abbreviated Rules

Creation of Official Sweepstakes Rules Page

Customized Entry Form Creation

Prize Fulfillment

Successful Sweepstakes for Non Profits: Diamond Back partners with A21

Entry Methods

  • WEBSITE: By visiting the website and making a purchase online.
  • FREE ENTRY: During the Entry Period, eligible Individuals entered by mailing in a hand-printed envelope with their complete name, address, phone number, date of birth, and email address.’

Eligibility

Winner and Prizes

Conclusion

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Turn Participants Into Customers.