Case Study: Washington Capital’s Text to Win Captures Fan Info and Boosts Ticket Sales
The Washington Capitals professional hockey team wanted to increase game participation and collect fan information for re-marketing efforts.
- Objective: Boost in ticket sales and capture prospective fans information for re-marketing
- Prize: One lucky winner will receive four tickets + VIP Experience
- Entry Method: Text CAPITALS to 65047 for a chance to win VIP tickets.
- Results:
- Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers.
- Hundreds of participants entered, allowing The Capitals to build a database of prospective customers for re-marketing.
- Participants who did not win were offered tickets for sale.
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