How a Text to Win Can Increase Entries 35 Times for Consumer Products
As a brand, it’s your ultimate goal to optimize every aspect of your text to win, while also making sure that you’ve provided an environment that makes it easy for customers to enter your campaign. For consumer products, this means making your text to win available to customers in a retail environment.
Here are the benefits of advertising a text to win campaign in a retail environment along with a real-life case study.
Attract Interest As You Showcase Your Brand
End caps are the perfect place to showcase your brand in a retail space. Even if you have never run an in-store promotion before, a text to win creates the perfect opportunity to take advantage of the high foot traffic that end caps attract.
Many times, customers have to wander around the store before they come across your brand. When you use an end cap to promote your text to win, this type of display immediately demonstrates the authority of your brand since it is one of the first things that the customer will see upon entering the store.
In-store Displays Drive Serious Results, Just Ask King’s Hawaiian
According to Lee Hastings, of The Wilson Group, popular food brand King’s Hawaiian managed to actually increase sweepstakes entries 35 times compared to sweepstakes from previous years by advertising their text to win in retail locations where their products are sold.
The company also benefited from nearly 100% store participation with front lobby displays at the retailers.
Also Read: Case Study: King’s Hawaiian and Publix Supermarket Text-to-Win A Trip to the Pro Bowl
In-store Customers Are Ready to Interact With Your Brand
Unlike social media where users often aren’t interested in connecting with brands unless they have already decided to shop for a product, in-store customers are more open to learning about your text to win promotion as they shop.
As a result, in-store promotions can yield significant results. First, you’ll help to attract new customers to your brand thanks to an attractive endcap display. Second, you’ll delight your existing customers by rewarding them for loyalty to your brand with a chance to win a prize as they pick up some of your product from the store.
While all the “no purchase necessary” rule applies to every text to win, targeting customers where they shop regularly with attractive promotions increases your sales of your product.
At the same time, you’ll build a list of subscribers that are almost guaranteed to have a significantly higher level of interest in your brand in comparison to sweepstakes leads from other sources.
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