How to Create Sweepstakes, Contests, Giveaways for Beer, Wine, Spirits, and Alcohol Companies

Sweeppea
1 min readFeb 15, 2022

Sweepstakes laws and understanding which ones apply to your business’s sweepstakes or contest is key information that every marketer needs to know before launching a sweepstakes or contest.

Here is what you will learn from “How to Create Sweepstakes, Contests, Giveaways for Beer, Wine, Spirits, and Alcohol Companies”:

  1. What are the two most important laws your sweepstakes, contest or giveaway should follow?
  2. How old do participants have to be to enter the sweepstakes?
  3. Do you need Official Rules?
  4. What are Abbreviated Rules?
  5. How to ensure legal compliance when printing ads, displays or Point Of Sale materials for a sweepstakes?
  6. Which states allow alcohol sponsored sweepstakes? (Hint: all 50 states)
  7. Which Alcoholic Beverage Control (ABC) state boards must approve beer, wine and spirits sweepstakes?
  8. Which Prizes are allowed and which are not allowed to be awarded by an alcohol sweepstakes Sponsor

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