Have you considered partnering with social media influencers to promote your sweepstakes?
Working with influencers increases brand awareness and the number of entrants for your sweepstakes. Here are some tips on how to successfully promote a sweepstakes by partnering with influencers.
Find Potential Influencers to Promote Your Sweepstakes
There are plenty of ways to find influencers to partner with. The first step is to identify the influencers in your industry. You can use social media marketing tools to search for trending content or ask your customers to recommend their favorite influencers to you. There are also agencies that specialize in matching brands with influencers.
Pitch Your Sweepstakes to Influencers
Once you’ve identified the influencers you would like to partner with, you’ll need to pitch your sweepstakes concept. See if they’ve worked with any of your competitors previously before you get started. Then, you’ll need to explain why you’ve selected them specifically and explain the benefits of partnering with your company.
Draft an Agreement for Sweepstakes Promotion
Once the influencer has signed on, you’ll need to draft a contract which specifies how many posts you expect them to create, the exact verbiage and creatives for the posts, as well as the dates for their paid promotion. Make sure to also cover your post-giveaway expectations and set deadlines for the deliverables.
Let Influencers Run Their Own Sweepstakes
The other option is to give influencers free product so they can run their own giveaways for their fans, However, a major disadvantage of this approach is that your company will have less control over how the products are promoted.
You’ll also have to take extra steps to ensure they use official rules and follow the other legal requirements for running a sweepstakes. Despite the drawbacks, allowing influencers to run their own giveaways can be extremely beneficial, especially for new product launches.
Influencer Marketing for a Sweepstakes in Action
Now that you know how to find influencers, let’s take a look at some examples of how we’ve used influencers to promote a sweepstakes:
Entenmann’s Little Bites
We’ve recently promoted the Entenmann’s Little Bites sweepstakes along with the help of some popular Instagram influencers.
Here are a few Instagram posts from bloggers/influencers who helped promote the sweeps.
For this promotion, each influencer created a dedicated post to promote the sweepstakes with a link back to the official sweepstakes website. The posts also included hashtags to increase visibility for the posts, as well as, a call to action to encourage their followers to enter.
Out of all of the ways for influencers to partner with brands, a sweepstakes is one of the most effective. Once you have popular influencers on board and ready to promote your brand, all it takes are a few quick posts on social media to dramatically increase awareness about your sweepstakes and your brand.
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