Are you struggling with coming up with a prize for your text sweepstakes? There are options available that will entice your customer base. Here are some of the top prize ideas for your text sweepstakes to help spark your creativity.
Upgrades
Instead of thinking of an entirely new prize to offer to your text sweepstakes entrants, why not simply upgrade them on your existing products or services? By offering free access to the full version of your product or service, you’ll get feedback from potential customers while also ensuring that the majority of entrants to your sweepstakes are genuinely interested in your business and aren’t simply signing up in order to win a generic prize.
Sports Memorabilia
Does your customer base include some of the hometown team’s most dedicated fans? If so, you should consider giving away sports memorabilia as a prize for your text sweepstakes. Sports memorabilia makes a great prize because it is usually a one of a kind prize that fans will be happy to share via social media.
In fact, Washington Gas & Light Energy gave away autographic Washington Wizards Memorabilia as a part of its company’s re-marketing efforts. By announcing the prize during the game, the company was able to capture the attention of its audience and open the channel for post-event text message marketing offers.
Also read: Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games
Trips and Vacations
Offering a vacation or trip is a tried and true prize option for a text sweepstakes. Many companies have taken this approach. However, offering such a prize should be done with careful consideration to ensure that the trip closely aligns with your brand and you aren’t actually offering a prize that will be so expensive to fulfill that it actually subtracts from your campaign ROI.
However, if your goal is to attract potential and repeat visitors to a particular area, this strategy can be highly effective. In fact, the Florida Keys & Key West Tourist Development Council use this exact strategy when it offered a chance to win a trip to the Florida Keys & Key West with fun, food & VIP tickets to Fantasy Fest.
Also read: Rocking the Conch Republic: Results of Our Text-to-Win Sweepstakes for the Florida Keys & Key West
The key to choosing a great prize for your text to win sweepstakes is creativity and the ability to select a prize that is highly relevant to your business. With the right sweepstakes prizes, you can drive major results for your business.
