At the start of every year, people sign up at the gym hoping to make a change for the better. Unfortunately, many don’t keep that commitment all year long.
For fitness centers and gyms, getting customers to keep their membership over the long term is a big problem. Fortunately, mobile marketing can help keep customers motivated and coming back.
Here are a few ways to use mobile marketing to promote a fitness center or gym:
Retain & Engage Current Members
It’s a known business adage that it’s less expensive to retain existing customers than to acquire new ones. Text messaging is a way to increase “touchpoints” with your customers and keep them engaged. Text your members once a week with updates, motivational messages, promotions or offers to keep them coming back.
You can also segment your subscriber list and reach out to subgroups of members. Want to send different updates to those interested in yoga vs. spinning, for example? You can. With segmented lists, you can reach out to different customer groups, based on the data you have on their fitness interests.
Create Workout Notifications
You can also use mobile marketing to send out workout notifications to members who enroll in certain types of classes or training at your gym. These notifications can include reminders about upcoming classes or tips for staying in shape between classes.
Notify Members of Last-Minute Changes
If an instructor is sick and won’t be able to teach class, send a text to let members know. Text messaging is a better option for alerts, which your members are likely to check more frequently than email. This will improve notifications of scheduling changes and will also make your gym seem more organized.
Alert Members When the Gym is Less Crowded
Everyone hates going to the gym when it’s super crowded. If you want to get more people in during slow times, why not send alerts when the gym is free? You can also schedule messages about holiday hours or changes. Sending out messages at the right time can create some buzz right when you need it.
Promote New Services
Mobile marketing is also a great way to promote new services and offers. Alert members about new classes, for example or offer specific services on certain days of the week. Promoting these via text will get the word out quickly and will help members feel like their taking full advantage of their membership.
Are you ready to get started with mobile marketing? Contact us or call (305) 505–5393 for help with setting up a mobile marketing program for a gym or fitness center.
